Privacy Policy

Introduction

Welcome to IVF Choice’s Privacy Policy.

IVF Choice, a brand operated by Bdops Group LLC, helps individuals and couples make informed decisions about their fertility journey. We provide detailed comparisons, guides, and connections to clinics and fertility specialists so you can choose the best path for your needs.

When you use our services—such as browsing our website, submitting a clinic enquiry, completing a fertility assessment, or subscribing to updates—we may collect and process personal data about you.

IVF Choice respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law.

1. Important Information and Who We Are

Purpose of this Privacy Policy

This Privacy Policy explains how IVF Choice collects, uses, and protects your personal data.
Personal data means any information that can identify you directly or indirectly (for example, your name, contact details, or medical information).

We collect and process your data when you:

  • Browse or interact with our website;

  • Submit an enquiry or contact form;

  • Subscribe to newsletters or updates;

  • Create an account or complete an assessment;

  • Provide feedback or reviews on clinics or services;

  • Purchase or request any guides, tools, or reports from us.

Controller

Under UK data protection law, the “controller” is the entity responsible for how your personal data is used.
Bdops Group LLC, operating under the brand IVF Choice, is the controller and responsible for your data.

Contact Details

Legal entity: Bdops Group LLC
Trading name: IVF Choice
Email: privacy@ivf-choice.com
Postal address:

1309 Coffeen Ave Ste 1200,
Sheridan, Wyoming 82801

EIN: 61-2291005

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at the email above.

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s data protection regulator: www.ico.org.uk.
We would appreciate the opportunity to resolve your concerns before you contact the ICO.

Changes to this Policy

We review this Privacy Policy regularly.
Last updated: [16 October 2025].
Please check this page periodically for updates.

Third-Party Links

Our website may contain links to external websites, plug-ins, or applications. Clicking those links may allow third parties to collect data about you. We are not responsible for their privacy practices. Please review their privacy policies before submitting personal data.

2. The Data We Collect About You

We may collect, use, store, and transfer different categories of personal data, including:

  • Identity Data: First name, last name, date of birth, gender, or title.

  • Contact Data: Email address, phone number, postal address.

  • Health Data: Fertility history, treatment details, or related health information (only with your explicit consent).

  • Technical Data: IP address, browser type, time zone, device information.

  • Usage Data: How you use our website, forms completed, and pages visited.

  • Marketing and Communications Data: Your preferences for receiving updates and promotional information.

We may also collect and use aggregated or anonymised data (for example, overall statistics about site usage) that does not personally identify you.

3. How We Collect Your Data

We collect data in several ways:

Direct interactions

When you:

  • Complete an enquiry or questionnaire;

  • Create an account;

  • Subscribe to our newsletter;

  • Participate in surveys, competitions, or offers;

  • Contact us directly.

Automated technologies

We collect Technical Data about your device and browsing through cookies and analytics tools (see “Cookies” below).

Third parties

We may receive Technical or Contact Data from:

  • Analytics providers (e.g., Google Analytics);

  • Advertising platforms (e.g., Meta, Google Ads);

  • Partner fertility clinics or service providers (with your consent).

4. How We Use Your Personal Data

We use your data only where the law allows. Common purposes include:

Purpose/Activity Type of Data Lawful Basis for Processing
To register you or respond to an enquiry Identity, Contact Legitimate interests
To match you with suitable fertility clinics Identity, Health Consent
To process purchases or paid services Identity, Financial Contract
To send updates or newsletters Identity, Contact Consent
To improve website performance Technical, Usage Legitimate interests
To analyse and anonymise user trends Usage, Profile Legitimate interests
To comply with legal or regulatory obligations All relevant data Legal obligation

Special Categories of Data

We only process health data (e.g., fertility treatment information) when strictly necessary and with your explicit consent.
This data will only be shared with selected clinics or healthcare providers if you have authorised us to do so.

5. Marketing and Communications

You will only receive marketing emails if you have opted in.
You can unsubscribe at any time by clicking the link in our emails or by contacting privacy@ivf-choice.com.

We will not share your personal data with third parties for marketing without your express consent.

6. Cookies and Similar Technologies

Our website uses cookies to enhance functionality and understand visitor behaviour.

Types of cookies we use:

  • Essential cookies: Required for core website features.

  • Analytics cookies: To understand how visitors use our site (via tools like Google Analytics).

  • Advertising cookies: To deliver relevant adverts across other websites.

You can manage or disable cookies in your browser settings or via our on-site cookie banner.

7. Disclosures of Your Personal Data

We may share your data with:

  • Fertility clinics or medical partners (only with your consent);

  • IT and website service providers under strict data-processing agreements;

  • Professional advisers (lawyers, accountants, insurers);

  • Regulators or law enforcement if required by law.

We will never sell your personal data to third parties.

8. International Transfers

We primarily store and process data within the United Kingdom.
If we transfer data outside the UK (e.g., to secure servers or service providers), we ensure appropriate safeguards are in place—such as UK-approved standard contractual clauses—to protect your privacy.

9. Data Security

We use secure servers, encryption, and strict access controls to protect your personal data from unauthorised access, loss, or misuse.
Only authorised personnel and partners have access to your data under confidentiality obligations.

10. Data Retention

We keep your data only for as long as necessary to fulfil the purposes described above, including for legal and accounting reasons.
Typically:

  • Enquiry and contact data: up to 24 months;

  • Account or service data: up to 6 years after last use;

  • Marketing preferences: until you unsubscribe or withdraw consent.

We may retain anonymised data indefinitely for analytical purposes.

11. Your Legal Rights

You have the right to:

  • Request access to your data (“data subject access request”);

  • Request correction or deletion of inaccurate data;

  • Withdraw consent at any time;

  • Object to processing for direct marketing;

  • Request restriction or transfer of your data.

If you wish to exercise any of these rights, contact us at privacy@ivf-choice.comk.
We aim to respond within one month of receiving your request.

12. Glossary of Legal Bases

  • Consent: You have clearly agreed to the use of your data for a specific purpose.

  • Contract: Processing is necessary to fulfil a contract with you.

  • Legal Obligation: Processing is required to comply with law.

  • Legitimate Interest: Processing is necessary for our business interests and does not override your rights.

Contact Us

Bdops Group LLC (trading as IVF Choice)

📍1309 Coffeen Ave Ste 1200, Sheridan, Wyoming 82801

📧 privacy@ivf-choice.com